AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Delivered Meal Kits Apps on iOS in Europe
An analysis of the top 5 delivered meal kits and specialty foods applications on the iOS platform in Europe for Q4 2023 reveals varied user engagement and download trends. Sensor Tower provides a detailed breakdown of these market movements.
As 2023 came to a close, the delivered meal kits and specialty foods sector saw interesting trends across key applications on the iOS platform in Europe. The following data, sourced from Sensor Tower, offers a glimpse into the performance of the top apps in this category during the fourth quarter.
Vivino: Buy the Right Wine experienced a notable uptick in user engagement towards the end of the year. Downloads surged from 22K in the last week of September to a remarkable 73K by Christmas week. Weekly active users followed a similar trajectory, starting at 217K and soaring to over 401K in the same period. Revenue also peaked in the last week of December, reaching approximately $34K.
HelloFresh: Meal Kit Delivery saw a different pattern, with downloads initially at 40K in September, decreasing to around 18K by the year's end. The app's weekly active users started strong at 429K but dipped to roughly 347K in mid-December before rebounding to 406K during the last week of the year.
Gousto had a downward trend in both downloads and weekly active users throughout the quarter. Downloads decreased from 7K to 3K, and active users dropped from 42K to nearly 33K by the end of December.
CrowdFarming maintained a relatively steady but low download number, which fluctuated slightly from around 2.7K at the quarter's start to 823 by its close. Unfortunately, data on weekly active users for CrowdFarming was not available.
For Quitoque, le panier à cuisiner, the downloads began at 2.2K in late September, saw a dip to 602 in early October, and experienced some fluctuation before ending the year at 677. Similar to CrowdFarming, weekly active user data for Quitoque was not provided.
It is important to note that while revenue data was available for Vivino, the other applications in this analysis reported no revenue during the observed period, indicating a focus on user acquisition and engagement over direct monetization.
For more insights into the performance of apps within the delivered meal kits and specialty foods sector, Sensor Tower's comprehensive analytics tools can provide further depth and understanding of market trends.
